Overview: Tasked with designing a promotional campaign for Voice Of People, focusing on Mental Health Awareness. Creating a consistent yet flexible visual identity across multiple platforms. The campaign included original imagery, a color palette, and writing. Each asset was tailored to its medium while maintaining a cohesive theme. The goal was to develop an original campaign that effectively raised awareness and provided a clear call to action, using strong typography, impactful visuals, and a thoughtful design strategy.